Dr Marcus Tan joins Integral as Executive Chair.

First published by Jason Balchand in Startup News, May 30, 2025.

One of WA’s most respected innovators, Dr Marcus Tan, has joined leadership development company Integral as Executive Chair, signalling a bold new era of expansion for the Perth scaleup.

Integral, one of Australia’s leading leadership development companies, has appointed well-known and respected tech entrepreneur and health innovator Dr Marcus Tan as its new Executive Chair. The appointment signals an ambitious new chapter for the Perth-founded company as it prepares to scale its proprietary leadership development platform, Able, globally.

Founded more than 15 years ago, Integral has earned a reputation for delivering large-scale, blended leadership programs for major organisations including the Department of Defence, the Department of Health, and Multiplex. Under the guidance of CEO Jonah Cacioppe and co-founder Jeroen van Dalen, the company raised investment several years ago from angel investors, including one of Australia’s most prolific angels, Rayn Ong, who backed the business when it first started building Able. Since then, Integral has evolved from a traditional services-based consultancy to a tech-enabled scaleup with measurable impact.

“We’ve always been passionate about how better leaders can make a better world,” said Cacioppe. “The technology platform we’ve built has allowed us to scale our programs across organisations with thousands of leaders, and now, with Marcus on board, we’re ready to take that to a much larger stage.”

Dr Tan, best known as the co-founder and former CEO of HealthEngine, has long been an influential figure in Australia’s innovation ecosystem. His post-HealthEngine work has spanned venture investment, board roles, supporting startup growth across health and tech sectors, and leading the Plus Eight accelerator program as EIR. Joining Integral marks a return to his roots in systems change — this time through the lens of leadership.

“Innovation and leadership are deeply intertwined,” Dr Tan said. “To create impact at scale, you need courageous leaders who can bring others on the journey. Integral’s blended approach — combining human connection with a powerful tech layer — gives us a chance to support millions of leaders globally in a way that’s both effective and measurable.”

His role as Executive Chair is more than symbolic. “I’ll be rolling up my sleeves,” he added. “From capital raising to business development to strategic execution, I’ll be working closely with the team to help realise our growth ambitions.”

Integral’s Able platform is already used by 3,000 to 4,000 leaders per year across 100s of large enterprise organisations. Uniquely, the company measures the impact of blended leadership development interventions on behaviour change through peer assessments, capturing not just knowledge acquisition but real-world impact. According to van Dalen, this measurable outcomes model and Able’s ability to deliver large-scale behaviour change programs is a major differentiator, attracting partners such as the University of NSW’s Australian Graduate School of Management, who collaborate with Integral to deliver Woodside Energy’s multi-year Navigator program for four thousand staff.

“Our average programs achieve a 13 percentile improvement in leadership behaviour, as rated by peers,” said van Dalen. “That’s a level of impact most online courses and learning management systems can’t come close to — and we can prove it.”

The company’s roadmap includes a capital raise within the next six to 12 months, with a long-term vision to support at least one million leaders by 2030. This will be achieved through a blend of direct enterprise relationships and partnerships with other leadership providers using Integral’s tech-enabled platform.

“The future is blended,” Cacioppe said. “You need the scale and consistency of digital delivery, but also the transformative power of human facilitators and coaches. That’s how real behaviour change happens.”

With Tan now joining the leadership team, the company believes it has the right mix of experience, vision, and execution capability to lead in a growing global market.